This recorded webinar is for anyone interested in increasing the ROI and effectiveness of their advertisement.

My two speakers, Dan White and Kristoffer Nygaard will cover these three principles:

1. Be clear on the role of your communication

Understanding the brand circumstances and how those apply to media channels and creative.

2. Choose the right media combination

Understanding what media will drive the highest return

3. Optimize your creative in different media

Understanding how the dynamics of each channel impact what makes a good creative – with relevant cases and examples.

Watching or listening should ensure that you get a better and deeper understanding of these three principles and how they can be applied to your brand.

Dan and Kristoffer will present and discuss their different viewpoints and will cover both digital and offline campaigns.